The Growing Trend of Robotic Process Automation

Robotic Process Automation (RCA) is fast becoming integral to shared services’ success and growth. Many SME’s that have already made the plunge into an automated and intelligent environment are reaping impressive benefits, contributing to unmatched productivity levels, cost reduction and error elimination. But is Robotic Process Automation right for every business? What areas should your business consider when looking at this technology? In this article we’ll look at some key questions to ask.

Robotic Process Automation

How Does Robotic Process Automation differ from Traditional Shared Services? RPA is designed for businesses that are either medium to large in size or have a very high level of complexity or expertise. Robotic processes are not limited to basic clerical or marketing tasks but extends to sales, technical support, customer handling and more. The end result is increased efficiency by removing the human element of the tasks reducing errors and maximising the effectiveness and relevance of the information contained in the systems.

Is Robotic Process Automation Right for All Businesses? Not all businesses can or should adopt robotic process automation. Smaller businesses may find that incorporating this technology will reduce their overheads, increase their productivity and allow them to provide a better customer experience. Larger businesses however will most likely find that the upfront costs and the time involved in training employees for repetitive tasks would be more than compensated for in overall profits.

Is Robotic Process Automation Right For Social Media Marketing? Social media marketing involves many repetitive tasks. These tasks such as publishing posts to a Facebook fan page, managing a blog, creating a Facebook presence and maintaining a Twitter account all require significant human interaction. In fact, each business could easily implement a series of robots that would perform these tasks, increasing productivity and reducing the amount of time spent on repetitive tasks. This is one of the reasons why companies like Twitter are adopting this technology to automate the way in which they communicate with customers and partners alike.

Will Robotic Process Automation Replace Human Staff? Although there is no clear cut answer to this question, the trend towards digital transformation will gradually replace human staff in some areas. This is especially true in industries where the vast majority of employees are replaced by machines. Human interaction will become limited to issues of dress code and whether or not they are allowed to make comments on certain blogs.

What are the Advantages of Robotic Process Automation? One of the biggest advantages of robotic process automation is the reduction in costs associated with processes such as data processing and financial services. Since this technology enables complete automation of these types of services, businesses will be able to save large sums of money on overhead costs. These savings are then passed onto the customer. Another advantage is that it allows for optimal utilization of talent. Because there will be no need for human administrators or analysts, the need for additional humans will be eliminated and the business can focus on developing new ideas and attracting new customers at a much faster rate.

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